EV Charging Solutions for Retail Sector:
Electric vehicles (EVs) are becoming more popular in India due to their environmental and economic benefits. However, one of the main challenges for EV owners is finding a convenient and reliable place to charge their vehicles. This is especially true for people who want to shop at big retail outlets and malls, where they may spend several hours browsing, dining, or watching movies. Installing electric vehicle chargers for big retail outlets and malls can not only help the EV owners, but also the retailers and mall owners themselves, as well as the society at large. Here are some of the advantages of installing electric vehicle chargers for big retail outlets and malls:
Attract more customers: EV owners are always looking for places where they can charge their vehicles while they enjoy their leisure time. By offering electric vehicle chargers, big retail outlets and malls can attract more customers who own or plan to own EVs in the future. According to a study by JLL India, 80% of home buyers prefer to buy a property that has EV charging facilities. Similarly, EV owners may prefer to visit big retail outlets and malls that have EV charging facilities over those that do not. This would increase the footfall and revenue of the retailers and mall owners.
Increase customer loyalty and satisfaction: Electric vehicle chargers can also increase customer loyalty and satisfaction by providing convenience, comfort, and value. Customers can enjoy their shopping experience without worrying about their vehicle’s battery level. They can also monitor and control the charging process using smart features of the EV chargers. Moreover, they can appreciate the hospitality and service of the retailers and mall owners that cater to their needs and preferences.
Enhance brand image and reputation: Installing electric vehicle chargers can also help big retail outlets and malls enhance their brand image and reputation as modern, progressive, and environmentally conscious. It can show that they are ahead of their competitors and aligned with the government’s initiatives and policies to promote EV adoption in India, which aim to achieve 30% EV penetration by 2030. It can also create a positive impact on the environment by reducing their carbon footprint and air pollution caused by conventional vehicles. This can improve their public image and differentiate them from their competitors.
Create new opportunities and partnerships: Installing electric vehicle chargers can also create new opportunities and partnerships for big retail outlets and malls. They can generate additional revenue by offering charging services to customers, visitors, and the general public. They can also collaborate with other businesses in the vicinity, such as hotels, restaurants, or cinemas, to offer cross-promotions or discounts to EV drivers. They can also leverage the data collected from the EV chargers to gain insights into customer behavior, preferences, and trends.
In conclusion, installing electric vehicle chargers for big retail outlets and malls would have multiple benefits for the EV owners, the retailers and mall owners, and the society at large. It would provide attraction, loyalty, image, and opportunity for all parties involved. Therefore, it is advisable for big retail outlets and malls to consider investing in electric vehicle charging infrastructure as soon as possible.